Jurnal IMPACT : Inovasi Masyarakat dan Penerapan Cipta
type: channel
description: IMPACT Journal: Inovasi Masyarakat dan Penerapan Cipta is a peer-reviewed journal that publishes articles on community service, community empowerment, innovation, and the application of science and technology to address societal challenges and improve community well-being. The journal is published twice a year in January and July.
publisher: PT Manuh Karta Media
language: en
publication name: Jurnal IMPACT : Inovasi Masyarakat dan Penerapan Cipta
items: Integrasi Penggunaan Bahasa Indonesia Yang Baik Dan Pengamalan Sila Ketiga Pancasila Bagi Remaja Karang Taruna Di Wilayah Kambingan Takeran.
items: Pelatihan Senam Lantai Sederhana Untuk Komunitas Desa Kaibon Kecamatan Geger Kabupaten Madiun
items: Digitalisasi Rantai Pasok dan Penguatan Branding Produk Olahan Berbasis Smart Agroindustry pada Kelompok Tani Nedio Rahayu
items: Implementasi Smart Dairy Farming Berbasis IoT untuk Meningkatkan Produktivitas dan Efisiensi Usaha Peternakan di Kampung Susu Lawu
items: Optimalisasi Produksi Dan Pemasaran Hasil Pertanian Melalui Teknologi Internet Of Things (Iot) di Desa Singolangu
items: Transformasi Digital Pertanian Melalui Smart Farming Untuk Meningkatkan Kesejahteraan Petani di Mranggen
items: Implementasi Sistem Pertanian Presisi Dan Digital Marketing Dalam Pengembangan Agribisnis Berbasis Komunitas Di Kraton
items: Penerapan Teknologi Precision Agriculture Pada Budidaya Strowberi Untuk Meningkatkan Nilai Tambah Petani Di Lumbung Strowberi Sarangan
items: Model Kewirausahaan Kreatif Berbasis Agribisnis Dan Estetika Produk Olahan Susu Untuk Meningkatkan Nilai Tambah Komoditas Lokal
items: Peningkatan Kapasitas Kewirausahaan Melalui Inovasi Produk Dan Strategi Pemasaran Digital Di Desa Pesu
items: Pendampingan Kewirausahaan Petani Berbasis Kelompok Tani Dalam Meningkatkan Daya Saing Produk Lokal Di Desa Gonggang
items: Kewirausahaan Berbasis Potensi Lokal Dan Penguatan Branding Produk Pertanian Di Wilayah Kraton
items: Peningkatan Kewirausahaan Petani Melalui Diversifikasi Usaha Dan Pemanfaatan Teknologi Informasi Di Mranggen
items: Penguatan Kewirausahaan Melalui Optimalisasi Manajemen Usaha Dan Branding Produk Pada Umkm Di Desa Ronowijayan
items: Penguatan Kapasitas Kewirausahaan Petani Melalui Inovasi Rantai Nilai Agribisnis Di Desa Sugihwaras
items: Integrasi Smart Farming Dan Agrowisata Berbasis Teknologi Digital Untuk Meningkatkan Daya Saing Umkm Di Desa Gonggang
items: Pemberdayaan Petani Melalui Implementasi Sistem Pertanian Cerdas (Smart Farming) Berbasis Sensor Dan Aplikasi Mobile Di Desa Suratmajan
items: Penguatan Kapasitas Petani Dalam Adopsi Teknologi Modern Untuk Pertanian Berkelanjutan Di Desa Pesu
items: PENERAPAN TEKNOLOGI TEPAT GUNA DALAM OPTIMALISASI USAHA TANI DAN PENGUATAN KELEMBAGAAN EKONOMI DI DESA RONOWIJAYAN
items: PENERAPAN TEKNOLOGI TEPAT GUNA DALAM PENINGKATAN PRODUKTIVITAS DAN DIVERSIFIKASI PRODUK STROBERI DI LUMBUNG STROWBERI SARANGAN
items: DISEMINASI INOVASI PERTANIAN BERKELANJUTAN MELALUI TEKNOLOGI TEPAT GUNA UNTUK PENINGKATAN KESEJAHTERAAN PETANI DI DESA SURATMAJAN
items: DISEMINASI INOVASI TEKNOLOGI PENGOLAHAN SUSU DAN PENGUATAN RANTAI NILAI AGRIBISNIS PETERNAKAN DI KAMPUNG SUSU LAWU
items: Diseminasi Inovasi Pengelolaan Sumber Daya Pertanian Berbasis Teknologi Tepat Guna Di Desa Sugihwaras
items: Inovasi Teknologi Tepat Guna Untuk Penguatan Ekonomi Lokal Dan Kewirausahaan Berbasis Pertanian Di Desa Tanjungsepreh
items: DISEMINASI INOVASI PRODUKSI DAN DIGITALISASI PEMASARAN UMKM BERBASIS TEKNOLOGI TEPAT GUNA DI DESA TANJUNGSEPREH
items: Implementasi Teknologi Tepat Guna Untuk Pengembangan Agroindustri Kreatif Dan Branding Produk Di Desa Gonggang
items: Penguatan Kapasitas Kewirausahaan Petani Melalui Pengembangan Arribisnis Berkelanjutan Dan Digital Marketing di Desa Suratmajan
items: Penguatan Kapasitas Kewirausahaan Peternak Susu Melalui Diversifikasi Produk Olahan Berbasis Digital Pada Kelompok Tani Nedio Rahayu

Integrasi Penggunaan Bahasa Indonesia Yang Baik Dan Pengamalan Sila Ketiga Pancasila Bagi Remaja Karang Taruna Di Wilayah Kambingan Takeran.
type: item
description: Program Pengabdian Masyarakat (PKM) ini bertujuan untuk membangun kembali kesadaran pemuda mengenai pentingnya mengintegrasikan penguasaan Bahasa Indonesia standar dengan aktualisasi Sila Ketiga Pancasila. Di tengah globalisasi, infiltrasi besar-besaran bahasa asing dan bahasa gaul menimbulkan risiko serius terhadap degradasi identitas nasional remaja. Intervensi ini secara strategis menargetkan pemuda Karang Taruna tingkat pemula sebagai agen akar rumput. Pelaksanaan program mengadopsi pendekatan partisipatif, menyinergikan sosialisasi edukatif, pendampingan intensif, dan simulasi deliberasi terarah (bermain peran). Evaluasi dilakukan secara formatif berdasarkan pengamatan berkelanjutan terhadap dinamika interaksi peserta. Hasil program menunjukkan peningkatan signifikan dalam kemampuan artikulasi peserta, menggunakan diksi yang sopan, teratur, dan sistematis dalam wacana formal. Kesadaran kolektif berhasil ditumbuhkan, menetapkan bahwa disiplin linguistik melampaui sekadar kepatuhan teoritis; ia berfungsi sebagai representasi otentik patriotisme untuk melestarikan ikatan persaudaraan. Kesimpulannya, pendekatan edukatif ini, yang berlandaskan pada pembiasaan berbicara yang positif, terbukti efektif dalam merangsang integritas karakter nasional, sekaligus memposisikan kaum muda sebagai garda terdepan dalam menjaga kohesi sosial bangsa.
subject: Pendidikan Guru Anak Usia Dini dan Sekolah Dasar
  topic: section
subject: Indonesian Language
  topic: keywords
subject: Karang Taruna
  topic: keywords
subject: Nationalism
  topic: keywords
subject: Third precep
  topic: keywords
subject: Directed Simulation
  topic: keywords
creator: Sri Wahyudi
creator: Nur Cahyono
rights: Copyright (c) 2026 Sri Wahyudi, M.Pd, Dr. Nur Hidayat Cahyono, M.MT (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-07-04
publication date: 2026-07-04
starting page: 82
ending page: 86

Pelatihan Senam Lantai Sederhana Untuk Komunitas Desa Kaibon Kecamatan Geger Kabupaten Madiun
type: item
description: This community service activity aims to improve physical skills and healthy lifestyle awareness through Simple Floor Gymnastics Training in Kaibon Village, Geger Subdistrict, Madiun Regency. The training, conducted in 4-6 December 2025, utilized a participatory and practical approach, encompassing theoretical material delivery, demonstrations, hands-on practice, and continuous evaluation. The results indicated a significant improvement in the residents' mastery of basic gymnastics techniques, enabling them to exercise independently and safely. Specifically, the program had a tangible impact on the village youth by reducing sedentary lifestyles, channeling energy positively, and strengthening social solidarity. Another strategic success was the formation of local instructor cadres from within the community. This builds a strong foundation for the sustainability of independent gymnastics routines in the village, eliminating the need for external assistance. In conclusion, this activity serves as a concrete implementation of the Tri Dharma of Higher Education, successfully transferring knowledge while strengthening the synergy between academic institutions and the Kaibon Village community for a long-term improvement in the quality of life.
subject: Pendidikan Jasmani, Kesehatan dan Olahraga Rekreasi
  topic: section
subject: Floor Gymnastics
  topic: keywords
subject: Community Service
  topic: keywords
subject: Youth Empowerment
  topic: keywords
subject: Healthy Lifestyle
  topic: keywords
subject: Community Independence
  topic: keywords
creator: Rohmad
creator: Wanuh Wiyarko
rights: Copyright (c) 2026 Dr. Rohmad, M.Pd, Wanuh Wiyarko, M.Pd (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-07-04
publication date: 2026-07-04
starting page: 56
ending page: 61

Digitalisasi Rantai Pasok dan Penguatan Branding Produk Olahan Berbasis Smart Agroindustry pada Kelompok Tani Nedio Rahayu
type: item
description: This community empowerment program aims to enhance the economic resilience of rural households by implementing a Smart Agroindustry approach within the Nedio Rahayu Farmer Group. The primary interventions focused on digitalizing the supply chain and strengthening the brand identity of locally processed agricultural products. By integrating digital marketing platforms, the program successfully bypassed traditional intermediary barriers, allowing farmers to establish direct market access and optimize their profit margins. Furthermore, the strategic branding intervention transformed raw commodities into premium value-added goods, significantly increasing their aesthetic appeal and market competitiveness. The synergy of these two approaches not only streamlined operational efficiency but also secured a sustainable financial buffer for rural families, enabling future educational and economic investments. Institutionally, the program revitalized the local agro-industrial framework, providing the farmer group with the managerial credibility required for broader market penetration and potential banking capital access. In conclusion, the holistic integration of supply chain digitalization and professional branding serves as an effective, low-cost prototype for rural poverty alleviation, simultaneously enriching the practical curriculum of agricultural socio-economics for higher education institutions.
subject: Sosial dan Ekonomi Pertanian
  topic: section
subject: Brand Identity
  topic: keywords
subject: Community Empowerment
  topic: keywords
subject: Supply Chain Digitalization
  topic: keywords
subject: Rural Economics
  topic: keywords
subject: Smart Agroindustry
  topic: keywords
creator: Paramita Wisnuwardhani
creator: Aslamtu Lirobil Alamin
rights: Copyright (c) 2025 Paramita Wisnuwardhani, S.P., M.M., Aslamtu Lirobil Alamin (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-07-26
publication date: 2025-07-26
starting page: 55
ending page: 59

Implementasi Smart Dairy Farming Berbasis IoT untuk Meningkatkan Produktivitas dan Efisiensi Usaha Peternakan di Kampung Susu Lawu
type: item
description: This Community Service Program aims to accelerate agribusiness technology transformation among the dairy farmer community in Kampung Susu Lawu. The primary identified problems include milk production fluctuations due to the inefficiency of manual barn microclimate monitoring, delays in managing thermal stress, and the lack of livestock performance data records. To overcome these issues, this program adopts a Participatory Action Research (PAR) approach through the introduction of a precision farming system based on the Internet of Things (IoT). The interventions provided encompass the installation of a real-time climate sensor network integrated with an automatic misting system, as well as managerial education via a smartphone dashboard. The program evaluation was conducted comprehensively using a total sampling technique involving all farmers receiving the devices. The mentoring results demonstrated a significant improvement in the partners' psychomotor skills in operating digital instruments, optimization of barn resource allocation efficiency, and enhanced cognitive achievement in formulating data-driven daily managerial decisions. The synergy between technological engineering and this participatory approach proved effective in bridging the gap between traditional farm management and precision livestock farming systems.
subject: Sosial dan Ekonomi Pertanian
  topic: section
subject: Precision Livestock Farming
  topic: keywords
subject: Internet of Things (IoT)
  topic: keywords
subject: Participatory Action Research
  topic: keywords
subject: Dairy Cattle
  topic: keywords
subject: Agribusiness Transformation
  topic: keywords
creator: Fahmi Alamil Huda
creator: Helina Era Dwi Sukesi
rights: Copyright (c) 2025 Fahmi Alamil Huda, S.P., M.A, Helina Era Dwi Sukesi (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-07-18
publication date: 2025-07-18
starting page: 52
ending page: 54

Optimalisasi Produksi Dan Pemasaran Hasil Pertanian Melalui Teknologi Internet Of Things (Iot) di Desa Singolangu
type: item
description: The development of digital technology offers significant opportunities to increase productivity and efficiency in the agricultural sector, particularly through the application of Internet of Things (IoT) technology. Singolangu Village, an area with significant agricultural potential, still faces various obstacles in managing agricultural production and marketing. These challenges include a conventional agricultural system, limited monitoring of land conditions, low resource efficiency, and limited marketing of agricultural products using traditional methods. This activity aims to optimize agricultural production and marketing through the application of Internet of Things (IoT) technology in Singolangu Village. The results of the activity indicate that the application of IoT technology can improve farmers' ability to monitor land conditions and agricultural management more effectively and efficiently. The program also improves the community's digital marketing skills, enabling local agricultural products to become more widely known through social media and online platforms. The program's implementation has had a positive impact on increasing agricultural productivity, improving farm management efficiency, and strengthening the community's capacity to utilize digital technology. With the implementation of Internet of Things (IoT) technology, it is hoped that Singolangu Village will develop into a modern, productive, innovative, and sustainable agricultural area.
subject: Sosial dan Ekonomi Pertanian
  topic: section
subject: Internet of Things (IoT)
  topic: keywords
subject: digital transformation of agriculture
  topic: keywords
subject: Smart Farming
  topic: keywords
creator: Heru Heru Widyatmoko D
creator: Helina Era Dwi Sukesi
rights: Copyright (c) 2025 Ir. Heru Widyatmoko D, M.P., Helina Era Dwi Sukesi (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-07-20
publication date: 2025-07-20
starting page: 47
ending page: 51

Transformasi Digital Pertanian Melalui Smart Farming Untuk Meningkatkan Kesejahteraan Petani di Mranggen
type: item
description: Digital transformation in the agricultural sector is a crucial strategy for increasing productivity, farming efficiency, and farmer welfare in the era of modern technological development. The application of the smart farming concept through the use of digital technology and the Internet of Things (IoT) can help farmers manage agricultural land more effectively, efficiently, and data-driven. Mranggen Village, as an area with significant agricultural potential, still faces various challenges, such as a conventional farming system, low resource efficiency, limited land condition monitoring, and minimal use of digital technology in farm management. Training materials include an introduction to smart farming, the use of Internet of Things (IoT) technology, digital sensor-based land condition monitoring, modern irrigation management, digital agricultural data recording, and digital media-based agricultural product marketing. The implementation of smart farming can improve farmers' knowledge and skills in utilizing digital technology in the agricultural sector. The use of digital sensors helps farmers monitor soil moisture, environmental temperature, and irrigation needs in real time, resulting in more efficient land management. With the implementation of smart farming, it is hoped that farmers in Mranggen will be able to develop modern, productive, innovative, and sustainable agricultural systems, thereby sustainably improving community welfare.
subject: Sosial dan Ekonomi Pertanian
  topic: section
subject: digital transformation of agriculture
  topic: keywords
subject: Smart Farming
  topic: keywords
subject: Internet of Things (IoT)
  topic: keywords
subject: farmer welfare
  topic: keywords
creator: Abi Al Mukkarom
creator: Gebi Ayu Inesia Sri Cendani
rights: Copyright (c) 2025 Abi Al Mukkarom, M.P, Gebi Ayu Inesia Sri Cendani (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-07-27
publication date: 2025-07-27
starting page: 44
ending page: 46

Implementasi Sistem Pertanian Presisi Dan Digital Marketing Dalam Pengembangan Agribisnis Berbasis Komunitas Di Kraton
type: item
description: This empowerment program aims to improve the productivity and welfare of the community in Kraton through the application of precision agriculture systems and digital marketing strategies. The primary focus in the initial stage is to train farmers to operate modern agricultural technology devices. The integration of this technology into the farming management system is expected to increase efficiency, reduce operational costs, and measurably optimize both the quantity and quality of crop yields. In addition to innovation in the production sector (upstream), this initiative also targets the downstream sector by expanding the marketing reach of agricultural products through digital marketing. This strategic approach is projected to boost the added value and competitiveness of local commodities, enabling them to compete robustly in the modern market. Overall, this comprehensive intervention is designed to create an innovative, highly competitive community-based agribusiness ecosystem, which will ultimately lead to a sustainable escalation in community income and welfare
subject: Sosial dan Ekonomi Pertanian
  topic: section
subject: Precision Agriculture
  topic: keywords
subject: Digital Marketing
  topic: keywords
subject: agribusinees
  topic: keywords
subject: community empowerment
  topic: keywords
creator: Reni Jasmin Ardiana Indradiartha
creator: Fajar Kholbi Ramadhan
rights: Copyright (c) 2025 Reni Jasmin Ardiana Indradiartha, M.P, Fajar Kholbi Ramadhan (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-07-22
publication date: 2025-07-22
starting page: 39
ending page: 43

Penerapan Teknologi Precision Agriculture Pada Budidaya Strowberi Untuk Meningkatkan Nilai Tambah Petani Di Lumbung Strowberi Sarangan
type: item
description: This community empowerment program elucidates the transformative impact of implementing Precision Agriculture technology to elevate the value-added capacity of farmers in the Sarangan Strawberry Granary. By employing targeted liquid fertilizer injection directly into the root zone, the initiative successfully eliminated agrochemical waste caused by evaporation and leaching, thereby drastically compressing the capital expenditure of farming operations. Consequently, this resource optimization, coupled with a significant surge in premium-grade strawberry tonnage, exponentially boosted daily revenues, leading to tangible improvements in the socio-economic welfare, nutritional standards, and educational access of farming households. Institutionally, the intervention catalyzed a fundamental paradigm shift, upgrading traditional growers into a professional, data-driven agribusiness entity. This elevated managerial accountability directly enhanced the collective's bankability, securing a robust numerical portfolio essential for negotiating future structural credit (KUR) aimed at greenhouse expansion. On a macroeconomic spectrum, this integration of precision farming and agritourism provides a sustainable regulatory prototype for the Magetan Regency Government—proving that poverty alleviation can be achieved without compromising the mountainous ecological integrity—while simultaneously supplying indispensable empirical data for academic institutions to refine future agricultural engineering curricula.
subject: Sosial dan Ekonomi Pertanian
  topic: section
subject: Precision Agriculture
  topic: keywords
subject: Strawberry Cultivation
  topic: keywords
subject: Value Added
  topic: keywords
subject: Agritourism
  topic: keywords
subject: Rural Empowerment
  topic: keywords
creator: Widita Nareswari
creator: Yerika Yeyen Parura
rights: Copyright (c) 2025 Widita Nareswari, M.P, Yerika Yeyen Parura (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-07-19
publication date: 2025-07-19
starting page: 33
ending page: 38

Model Kewirausahaan Kreatif Berbasis Agribisnis Dan Estetika Produk Olahan Susu Untuk Meningkatkan Nilai Tambah Komoditas Lokal
type: item
description: Developing agribusiness-based creative entrepreneurship is one strategy for increasing the added value of local commodities and strengthening the local economy. Dairy products, as a leading commodity, have significant potential for development through product innovation and enhanced aesthetics. However, entrepreneurs still face various obstacles, such as low processing innovation, weak business management, and suboptimal packaging design and product branding. This activity aims to develop an agribusiness-based creative entrepreneurship model by strengthening innovation and aesthetics in dairy products to increase the added value of local commodities. The implementation method uses a participatory approach through training, hands-on practice, and business mentoring. The materials provided cover dairy product development, business management, packaging design, product branding, and digital-based marketing strategies. The results of the activity demonstrated an increase in participants' knowledge and skills in developing more innovative and attractive dairy products. Participants began to develop new product variations, improve packaging quality, and build a stronger product identity. Furthermore, the implementation of digital marketing strategies helped expand market reach and increase product visibility. Thus, this program makes a positive contribution to increasing community entrepreneurial capacity, strengthening the added value of dairy products, and encouraging the sustainable development of a local economy based on creative agribusiness.
subject: Sosial dan Ekonomi Pertanian
  topic: section
subject: Creative entrepreneurship
  topic: keywords
subject: dairy products
  topic: keywords
subject: Branding Strategy
  topic: keywords
creator: Paramita Wisnuwardhani
creator: Vanensia Junita Intan Djawa
rights: Copyright (c) 2023 Paramita Wisnuwardhani, S.P., M.M., Vanensia Junita Intan Djawa (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 48
ending page: 52

Peningkatan Kapasitas Kewirausahaan Melalui Inovasi Produk Dan Strategi Pemasaran Digital Di Desa Pesu
type: item
description: Enhancing community entrepreneurial capacity is a strategic effort to stimulate local economic growth, particularly in rural areas. Pesu Village possesses significant resource potential, but its utilization in business activities remains suboptimal, particularly in terms of product innovation and digital technology for marketing. Issues faced include limited knowledge and skills in product development, low competitiveness, and limited marketing reach through conventional methods. This activity aims to enhance the community's entrepreneurial capacity through product innovation and the implementation of digital marketing strategies. The implementation method uses a participatory approach through training, hands-on practice, and ongoing mentoring. The materials provided cover developing innovative products based on local potential, strengthening business management, and utilizing digital media for product promotion and distribution. The results of the activity indicate an increase in participants' knowledge and skills in developing more varied and value-added products. This activity has had a positive impact in enhancing the entrepreneurial capacity of the Pesu Village community, encouraging product innovation, and expanding market access through the use of digital technology. This program is expected to become a model for sustainable, locally-based entrepreneurial development.
subject: Sosial dan Ekonomi Pertanian
  topic: section
subject: Entrepreneurship
  topic: keywords
subject: product innovation
  topic: keywords
subject: Digital Marketing
  topic: keywords
subject: local economy
  topic: keywords
creator: Suparno
creator: Yulvinda Erni
rights: Copyright (c) 2023 Suparno, S.Kom., M.M., Yulvinda Erni (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 43
ending page: 47

Pendampingan Kewirausahaan Petani Berbasis Kelompok Tani Dalam Meningkatkan Daya Saing Produk Lokal Di Desa Gonggang
type: item
description: Farmer group-based farmer entrepreneurship mentoring is a strategic effort to increase business capacity and the competitiveness of local products at the rural level. Gonggang Village boasts significant agricultural potential, but farm management still faces various obstacles, such as low product innovation, weak business management, and limited marketing capabilities. The local products produced are not yet optimally competitive, resulting in relatively low added value. This activity aims to increase farmers' entrepreneurial capacity through farmer group-based mentoring in business development and increasing the competitiveness of local products. The implementation method uses a participatory approach through training, hands-on practice, and ongoing mentoring. The materials provided include strengthening entrepreneurship, developing products based on local potential, business management, product packaging, and marketing strategies. The activity results indicate an increase in farmers' knowledge and skills in managing their businesses in a more innovative and structured manner. Farmer groups are beginning to develop local products with added value, improve packaging quality, and implement more effective marketing strategies. Furthermore, farmer group-based mentoring can increase member collaboration and participation in joint business development. This program makes a positive contribution to strengthening farmers' entrepreneurial capacity, increasing the competitiveness of local products, and encouraging sustainable community economic development in Gonggang Village.
subject: Sosial dan Ekonomi Pertanian
  topic: section
subject: Entrepreneurship
  topic: keywords
subject: farmers
  topic: keywords
subject: local economy
  topic: keywords
creator: Heru Heru Widyatmoko D
creator: Maria Sisilia Sombo
rights: Copyright (c) 2023 Ir. Heru Widyatmoko D, M.P., Maria Sisilia Sombo (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 39
ending page: 42

Kewirausahaan Berbasis Potensi Lokal Dan Penguatan Branding Produk Pertanian Di Wilayah Kraton
type: item
description: Developing entrepreneurship based on local potential is a crucial strategy for increasing the added value of agricultural products and strengthening the rural economy. The Kraton region boasts diverse agricultural potential that can be developed into superior regional products, but it still faces several obstacles, such as low business innovation, weak product identity, and suboptimal branding and marketing of agricultural products. This activity aims to increase the community's entrepreneurial capacity by utilizing local potential and strengthening the branding of agricultural products in the Kraton region. The implementation method uses a participatory approach through training, hands-on practice, and business mentoring. The materials provided include developing entrepreneurship based on local potential, agricultural product innovation, packaging design, brand identity, and product marketing strategies. The results of the activity indicate an increase in participants' knowledge and skills in developing businesses based on local potential. The community is beginning to be able to create more innovative agricultural products with attractive packaging and a clearer brand identity. Furthermore, strengthening product branding has a positive impact on increasing product attractiveness and competitiveness in the market. Thus program contributes positively to increasing community entrepreneurial capacity, strengthening agricultural product branding, and encouraging sustainable local economic development in the Kraton region.
subject: Sosial dan Ekonomi Pertanian
  topic: section
subject: Entrepreneurship
  topic: keywords
subject: local potential
  topic: keywords
subject: product branding
  topic: keywords
creator: Abi Al Mukkarom
creator: Patrisia Susanti Hale
rights: Copyright (c) 2023 Abi Al Mukkarom, M.P, Patrisia Susanti Hale (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 34
ending page: 38

Peningkatan Kewirausahaan Petani Melalui Diversifikasi Usaha Dan Pemanfaatan Teknologi Informasi Di Mranggen
type: item
description: Enhancing farmer entrepreneurship is a strategic effort to strengthen the rural economy and increase the added value of the agricultural sector. The Mranggen region has significant agricultural potential, but most farmers still rely on conventional farming practices with a low level of business diversification and minimal use of information technology in business development. This activity aims to increase farmers' entrepreneurial capacity through business diversification and the use of information technology. The implementation method uses a participatory approach through training, hands-on practice, and ongoing mentoring. The materials provided include business development based on local potential, agricultural product innovation, strengthening business management, and the use of information technology and digital media for product marketing. The results of the activity indicate an increase in farmers' knowledge and skills in developing more diverse and value-added businesses. Farmers are beginning to diversify their businesses through agricultural processing and new product development. Particularly social media and digital platforms, has had a positive impact on expanding market access and enhancing product promotion. Thus, this program makes a positive contribution to increasing farmers' entrepreneurial capacity, expanding business opportunities through diversification, and encouraging the use of information technology in agribusiness development in the Mranggen region
subject: Sosial dan Ekonomi Pertanian
  topic: section
subject: Entrepreneurship
  topic: keywords
subject: farmers
  topic: keywords
subject: agribusinees
  topic: keywords
creator: Reni Jasmin Ardiana Indradiartha
creator: Lailiyah Agustina
rights: Copyright (c) 2023 Reni Jasmin Ardiana Indradiartha, M.P, Lailiyah Agustina2 (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 29
ending page: 33

Penguatan Kewirausahaan Melalui Optimalisasi Manajemen Usaha Dan Branding Produk Pada Umkm Di Desa Ronowijayan
type: item
description: Strengthening entrepreneurship among Micro, Small, and Medium Enterprises (MSMEs) is a crucial effort to increase the competitiveness and economic growth of rural communities. Ronowijayan Village boasts significant MSME potential, but still faces various obstacles, such as weak business management, suboptimal financial management, and a lack of understanding of product branding. These conditions mean that MSME products lack a strong identity and are less able to compete in an increasingly competitive market. This activity aims to increase the entrepreneurial capacity of MSMEs by optimizing business management and strengthening product branding. The implementation method uses a participatory approach through training, hands-on practice, and ongoing mentoring. The materials provided cover business management, simple financial record keeping, business development strategies, packaging design, brand identity, and digital-based product marketing. The results of the activity indicate an increase in the knowledge and skills of MSMEs in managing their businesses in a more structured and professional manner. Participants are beginning to be able to implement simple financial record keeping, develop business strategies, and develop more attractive product branding with a clear identity. Furthermore, the use of digital media as a promotional tool has had a positive impact on increasing the visibility and market reach of MSME products.
subject: Sosial dan Ekonomi Pertanian
  topic: section
subject: Entrepreneurship
  topic: keywords
subject: MSME Competitiveness
  topic: keywords
subject: business management
  topic: keywords
subject: product branding
  topic: keywords
subject: local economy
  topic: keywords
creator: Widita Nareswari
creator: Salma
rights: Copyright (c) 2023 Widita Nareswari, M.P, Salma (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 24
ending page: 28

Penguatan Kapasitas Kewirausahaan Petani Melalui Inovasi Rantai Nilai Agribisnis Di Desa Sugihwaras
type: item
description: Strengthening farmers' entrepreneurial capacity is a strategic step in increasing the competitiveness and sustainability of agribusinesses at the rural level. Suratmajan Village boasts significant agricultural resource potential, but its management still faces various obstacles, such as low business innovation, limited understanding of sustainable agribusiness concepts, and minimal use of digital technology in product marketing. This situation results in suboptimal added value for agricultural products and limited market reach. T The implementation method uses a participatory approach through training, hands-on practice, and ongoing mentoring. The materials provided cover sustainable agribusiness management, product innovation based on local potential, business management, and the use of digital media as a promotional and marketing tool. The activity results indicate an increase in farmers' knowledge and skills in managing agribusinesses more efficiently, innovatively, and sustainably. Farmers are beginning to develop value-added products and utilize digital platforms to expand market reach. The implementation of digital marketing also contributes to increased product visibility and interaction with consumers. Thus, this program has had a positive impact in increasing farmers' entrepreneurial capacity, encouraging sustainable agribusiness development, and expanding market access through the use of digital technology in Suratmajan Village.
subject: Sosial dan Ekonomi Pertanian
  topic: section
subject: Entrepreneurship
  topic: keywords
subject: agribusinees
  topic: keywords
subject: Value Chain
  topic: keywords
subject: innovation
  topic: keywords
subject: farmers
  topic: keywords
subject: local economy
  topic: keywords
creator: Abdul Gafur
creator: Hasnudin Mandebu
rights: Copyright (c) 2023 Prof. Dr. Abdul Gafur, M.Sc, Hasnudin Mandebu (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 17
ending page: 23

Integrasi Smart Farming Dan Agrowisata Berbasis Teknologi Digital Untuk Meningkatkan Daya Saing Umkm Di Desa Gonggang
type: item
description: Conceived as a strategic breakthrough to fortify rural economic resilience, this empowerment program orchestrates the integration of smart farming and digital agritourism to elevate the competitiveness of MSMEs in Gonggang Village. The deployment of artificial intelligence-guided automated irrigation and fertilization has proven highly effective in eradicating capital waste, driving input costs to maximum efficiency. Concurrently, the penetration of online commerce has successfully dismantled local middleman monopolies. The resulting expansion in profit margins directly revitalizes household cash flows, unlocking new avenues for savings and long-term investments. Institutionally, the program catalyzes a strategic transformation within local business entities, such as BUMDes, cultivating digital marketing literacy and precision agriculture standards. This professionalized, commercially accountable portfolio exponentially amplifies their creditworthiness (bankability), facilitating future access to large-scale banking credit for the expansion of new tourism facilities. On a macro level, this initiative establishes a natural laboratory that supplies universities with rare empirical data to modernize their technology curricula. Ultimately, for the Magetan Regency Government, the success of this integrated model presents a brilliant, cost-efficient public policy prototype for tourism development and poverty alleviation that does not overburden the regional budget.
subject: Sosial dan Ekonomi Pertanian
  topic: section
subject: Smart Farming
  topic: keywords
subject: Digital Agritourism
  topic: keywords
subject: MSME Competitiveness
  topic: keywords
subject: BUMDes Bankability
  topic: keywords
creator: Ade
creator: Miladiyah Nur
rights: Copyright (c) 2025 Ade Yoga Rohmandani, S.P., M.Agr, Miladiyah Nur (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-07-28
publication date: 2025-07-28
starting page: 28
ending page: 32

Pemberdayaan Petani Melalui Implementasi Sistem Pertanian Cerdas (Smart Farming) Berbasis Sensor Dan Aplikasi Mobile Di Desa Suratmajan
type: item
description: Designed as a strategic intervention to fortify rural economic resilience, this empowerment program orchestrates the integration of smart farming and digital agritourism to elevate the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Gonggang Village. The implementation of artificial intelligence-driven automated irrigation and fertilization has effectively eradicated capital waste, optimizing input costs to maximum efficiency. Concurrently, the penetration of digital commerce has successfully dismantled the monopolistic pricing practices of local middlemen. The synergy of these efficiencies results in widened profit margins that directly revitalize household cash flows, unlocking new avenues for savings and long-term investments. On an institutional level, this initiative catalyzes a structural transformation within local business entities, such as BUMDes, cultivating digital marketing literacy and precision agriculture standards. This commercially accountable portfolio significantly amplifies their creditworthiness (bankability), facilitating future access to large-scale banking credit for the expansion of new tourism facilities. Macro-economically, this integrated model establishes a natural laboratory that supplies higher education institutions with rare empirical data to contextualize and modernize their technology curricula. Furthermore, it presents a brilliant, cost-efficient public policy prototype for the Magetan Regency Government, proving that poverty alleviation and tourism development can be achieved without excessively burdening the regional budget.
subject: Sosial dan Ekonomi Pertanian
  topic: section
subject: Smart Farming
  topic: keywords
subject: Digital Agritourism
  topic: keywords
subject: MSME Competitiveness
  topic: keywords
subject: BUMDes Bankability
  topic: keywords
creator: Abdul Gafur
creator: Nawwir Qulubi Cerlang Pamungkas
rights: Copyright (c) 2025 Prof. Dr. Abdul Gafur, M.Sc, Nawwir Qulubi Cerlang Pamungkas (Author) https://creativecommons.org/licenses/by/4.0
date: 2023-07-24
publication date: 2023-07-24
starting page: 23
ending page: 27

Penguatan Kapasitas Petani Dalam Adopsi Teknologi Modern Untuk Pertanian Berkelanjutan Di Desa Pesu
type: item
description: Rooted in the urgency to accelerate rural modernization without disrupting social harmony, this community service initiative deploys a holistic framework that synergizes mechanical integration with institutional revitalization in Pesu Village. The transition toward modern mechanization has successfully drastically curtailed labor costs and expedited land processing times, enabling farmers to strategically reallocate their financial surplus toward more productive household needs. Concurrently, the implementation of sustainable agricultural practices guarantees the long-term preservation of soil quality, thereby securing the farmers' primary production assets. On an organizational spectrum, the capacity building of the local farmer group has yielded profound strategic benefits, transforming them into a highly organized entity capable of collective technological management and broader market networking. This elevated level of professionalism inherently boosts their creditworthiness (bankability), smoothing the pathway to secure formal banking credit for future production expansions. Macro-economically, this direct immersion provides universities with rich empirical data to contemporize agricultural socio-economic curricula. Simultaneously, it supplies the local government with a highly effective, non-destructive public policy prototype for rural empowerment, ultimately proving that structural investment in human capital and appropriate technology is the definitive key to sovereign agrarian development.
subject: Sosial dan Ekonomi Pertanian
  topic: section
subject: Modern Technology
  topic: keywords
subject: Sustainable Agriculture
  topic: keywords
subject: Farmer Capacity Building
  topic: keywords
subject: Bankability
  topic: keywords
creator: Suyanto
creator: Yerika Yeyen Parura
rights: Copyright (c) 2025 Prof. Drs. Suyanto, M.Ed, Ph.D, Yerika Yeyen Parura (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-07-18
publication date: 2025-07-18
starting page: 18
ending page: 22

PENERAPAN TEKNOLOGI TEPAT GUNA DALAM OPTIMALISASI USAHA TANI DAN PENGUATAN KELEMBAGAAN EKONOMI DI DESA RONOWIJAYAN
type: item
description: Driven by the imperative to elevate rural economic resilience, this initiative introduces a strategic integration of Appropriate Technology (AT) and institutional restructuring for the farming community in Ronowijayan Village. The substitution of manual labor with mechanical technology has effectively reduced daily operational costs while accelerating the cultivation and harvesting cycles. This cost reduction ensures that profit margins are fully integrated into the farmers' household economy, ultimately boosting their purchasing power and improving access to quality education. Furthermore, the revitalization of village economic institutions—by shifting from individual transaction patterns to a collective system . The establishment of a professional and accountable Village-Owned Enterprise (BUMDes) profile has also enhanced their creditworthiness (bankability), facilitating negotiations to secure the People's Business Credit (KUR) for future expansion of production facilities. For higher education institutions, this direct community involvement provides unparalleled empirical data for updating the literature and curriculum of agricultural socio-economics. Meanwhile, for the local government, the success of this mechanical and institutional engineering presents a realistically validated public policy blueprint. This poverty alleviation model, which has proven capable of multiplying the village's economic output without placing an excessive burden on the regional budget, is highly recommended for replication on a broader policy scale.
subject: Sosial dan Ekonomi Pertanian
  topic: section
subject: Appropriate Technology
  topic: keywords
subject: Institutional Engineering
  topic: keywords
subject: BUMDes Bankability
  topic: keywords
creator: Heru Heru Widyatmoko D
creator: Shorichatun Najach
rights: Copyright (c) 2024 Ir. Heru Widyatmoko D, M.P., Shorichatun Najach (Author) https://creativecommons.org/licenses/by/4.0
date: 2024-07-21
publication date: 2024-07-21
starting page: 82
ending page: 86

PENERAPAN TEKNOLOGI TEPAT GUNA DALAM PENINGKATAN PRODUKTIVITAS DAN DIVERSIFIKASI PRODUK STROBERI DI LUMBUNG STROWBERI SARANGAN
type: item
description: This community empowerment program was initiated to address the urgency of optimizing local commodity potential while simultaneously mitigating the risk of post-harvest losses in the Sarangan tourism area. Through the intervention of Appropriate Technology (AT) and the strengthening of institutional governance, this initiative focuses on a downstreaming strategy to actualize the principle of zero waste loss. Field implementation results demonstrate comprehensive success; premium-quality strawberries remain maximally absorbed by the tourism ecosystem, while sorted yields have been successfully converted into various value-added preserved products that extend the commodity's shelf life. This product diversification directly injects financial liquidity. The transformation of Lumbung Stroberi into a legally registered micro-agribusiness entity has elevated the creditworthiness (bankability) status of the farmer group before formal banking institutions. This improvement in the managerial profile not only opens opportunities for more aggressive market expansion but also triggers a multiplier effect through inclusive employment absorption for rural women and youth. The success of this socio-technical engineering on the slopes of Mount Lawu distributes essential empirical data for updating higher education curricula in agricultural socio-economics, and presents a factually validated public policy prototype for the Magetan Regency Government to be widely replicated across various regional flagship commodity centers.
subject: Sosial dan Ekonomi Pertanian
  topic: section
subject: Appropriate Technology
  topic: keywords
subject: product diversification
  topic: keywords
subject: Farmer Bankability
  topic: keywords
creator: Abi Al Mukkarom
creator: DEVI NOER SAFITRI
rights: Copyright (c) 2024 Abi Al Mukkarom, M.P, Devi Noer Safitri (Author) https://creativecommons.org/licenses/by/4.0
date: 2024-07-18
publication date: 2024-07-18
starting page: 72
ending page: 74

DISEMINASI INOVASI PERTANIAN BERKELANJUTAN MELALUI TEKNOLOGI TEPAT GUNA UNTUK PENINGKATAN KESEJAHTERAAN PETANI DI DESA SURATMAJAN
type: item
description: The deployment of mechanical interventions has successfully minimized post-harvest shrinkage while simultaneously eliminating the heavy reliance on time-consuming and costly manual labor. This accumulation of value creation ensures that profit margins flow entirely into the farmers' household economies, directly fortifying their capacity to access better education and healthcare. Institutionally, the cultural transformation of the Farmer Group into an accountable and administratively organized economic entity has provided essential managerial support. This professional profile significantly elevates their creditworthiness (bankability), paving the way for future negotiations to secure formal financing schemes (such as KUR) for massive business expansion. Furthermore, the embedded sustainable agricultural practices guarantee the preservation of healthy soil and chemical-free water for future generations. For academia, this empirical field engagement provides invaluable data to renovate higher education modules. Meanwhile, for the local government, this successfully validated methodology serves as a strategic, low-budget public policy blueprint for alleviating rural poverty, making it highly feasible for broader replication in other regions.
subject: Sosial dan Ekonomi Pertanian
  topic: section
subject: Appropriate Technology
  topic: keywords
subject: sustainable agribusiness
  topic: keywords
subject: Rural Empowerment
  topic: keywords
creator: Reni Jasmin Ardiana Indradiartha
creator: NI'MA TSANIYATUL MAULIDIYAH
rights: Copyright (c) 2024 Reni Jasmin Ardiana Indradiartha, M.P, Ni'ma Tsaniyatul Maulidiyah (Author) https://creativecommons.org/licenses/by/4.0
date: 2024-07-18
publication date: 2024-07-18
starting page: 68
ending page: 71

DISEMINASI INOVASI TEKNOLOGI PENGOLAHAN SUSU DAN PENGUATAN RANTAI NILAI AGRIBISNIS PETERNAKAN DI KAMPUNG SUSU LAWU
type: item
description: Initiated to elevate the economic resilience of rural dairy farmers, this empowerment program orchestrates a strategic integration between pasteurization technology and value chain digitalization in Kampung Susu Lawu. The deployment of mechanized processing facilities has drastically minimized milk waste and reduced reliance on exhaustive manual labor, generating significant value-added products. By bypassing traditional middlemen through direct-to-consumer digital commerce, the profit margins are fully secured within the farmers' household economy, substantially improving their living standards. Institutionally, the cultural transformation of the farmers' association into an accountable village corporate entity has instilled a modern entrepreneurial mindset characterized by quality control compliance and data-driven marketing. This administratively robust profile significantly enhances their creditworthiness (bankability), establishing a solid foundation for future capital expansions via formal financing schemes. Furthermore, the transparent e-commerce architecture guarantees product hygiene and safety for urban consumers while simultaneously triggering rural job creation that curtails youth urbanization. For academia, this initiative provides invaluable empirical data to modernize higher education curricula. Concurrently, it offers the local government a validated, cost-effective public policy blueprint for poverty alleviation, highly recommended for broader replication across other potential districts.
subject: Sosial dan Ekonomi Pertanian
  topic: section
subject: Pasteurization Technology
  topic: keywords
subject: Value Chain
  topic: keywords
subject: Digital Commerce
  topic: keywords
subject: Farmer Bankability
  topic: keywords
creator: Widita Nareswari
creator: Miladiyah Nur
rights: Copyright (c) 2024 Widita Nareswari, M.P, Miladiyah Nur (Author) https://creativecommons.org/licenses/by/4.0
date: 2024-07-18
publication date: 2024-07-18
starting page: 51
ending page: 57

Diseminasi Inovasi Pengelolaan Sumber Daya Pertanian Berbasis Teknologi Tepat Guna Di Desa Sugihwaras
type: item
description: Conceived as a strategic response to rural economic vulnerabilities, this empowerment initiative spearheads the integration of Appropriate Technology and digital commerce navigation to actualize the financial independence of the Sugihwaras Village community. The mechanization of post-harvest processing effectively eradicates manual labor inefficiencies and mitigates commodity shrinkage caused by unpredictable weather. this intervention dismantles the monopolistic supply chain of local middlemen, ensuring that profit margins are entirely redirected into the farmers' household economies to elevate their nutritional and educational standards. On an institutional level, the program instigates a mental revolution within the farmer association, transforming it into a highly accountable, corporate-styled rural entity. Standard Operating Procedures (SOPs) and digital transaction audits significantly amplifies their creditworthiness (bankability) for future infrastructural expansions. Furthermore, urban consumers substantially benefit from the transparent distribution of premium, chemical-free organic commodities at fair retail prices, fostering a profound emotional trust in rural producers. For the local governance of Magetan Regency, this model offers a fiscally efficient and factually validated blueprint for poverty alleviation. Simultaneously, for Universitas Doktor Nugroho (UDN), this field immersion manifests the ultimate realization of the Tri Dharma of higher education, proving that academic idealism must transcend the ivory tower to engineer tangible societal prosperity.
subject: Sosial dan Ekonomi Pertanian
  topic: section
subject: Appropriate Technology
  topic: keywords
subject: Direct-to-Consumer
  topic: keywords
subject: Rural Corporate Management
  topic: keywords
subject: Corporate Management, Farmer Bankability
  topic: keywords
creator: Ade
creator: Ronaldino A.F. Aume
rights: Copyright (c) 2024 Ade Yoga Rohmandani, S.P., M.Agr, Ronaldino A.F. Aume (Author) https://creativecommons.org/licenses/by/4.0
date: 2024-07-22
publication date: 2024-07-22
starting page: 58
ending page: 62

Inovasi Teknologi Tepat Guna Untuk Penguatan Ekonomi Lokal Dan Kewirausahaan Berbasis Pertanian Di Desa Tanjungsepreh
type: item
description: This community empowerment program aims to accelerate the strengthening of the local economy and agriculture-based entrepreneurship through the introduction of Appropriate Technology in Tanjungsepreh Village. The implementation of TTG machinery has proven to be an essential catalyst in minimizing routine operational barriers, significantly reducing manpower requirements and agricultural material waste, thereby enabling the rationalization of initial capital expenditure. This capability to reduce cost structures serves as a dominant lever in securing household income, directly improving the nutritional ratio, educational access, and living standards of the target groups. The intervention successfully transformed previously unstructured community organizations into measurable, management-based rural entrepreneurial entities. the success of this mentoring format generated a multiplier effect that stimulated a circular economy and creative rural industries. Additional value-chain activities, ranging from sorting and packaging design to delivery logistics, have created new demand for human resources, effectively absorbing the local youth demographic into the village's labor market. For the local government, this strategic prototype for empowering leading agricultural commodities in absolute alignment with regional agropolitan planning. This academic endeavor yields profound moral and academic benefits for the university team, validating how technological innovations developed in research laboratories can successfully serve as tangible catalysts for widespread community prosperity.
subject: Sosial dan Ekonomi Pertanian
  topic: section
subject: Appropriate Technology
  topic: keywords
subject: local economy
  topic: keywords
subject: Rural Empowerment
  topic: keywords
subject: Circular Economy
  topic: keywords
subject: community empowerment
  topic: keywords
creator: Abdul Gafur
creator: Jubal Telekit
rights: Copyright (c) 2024 Prof. Dr. Abdul Gafur, M.Sc, Jubal Telekit (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-06-25
publication date: 2026-06-25
starting page: 51
ending page: 57

DISEMINASI INOVASI PRODUKSI DAN DIGITALISASI PEMASARAN UMKM BERBASIS TEKNOLOGI TEPAT GUNA DI DESA TANJUNGSEPREH
type: item
description: The empowerment program outlines a transformative approach to community development in Gulun Village by synthesizing Appropriate Technology (TTG) with digital marketing to establish a robust integrated agribusiness ecosystem. The deployment of mechanized instruments systematically eradicated operational inefficiencies and minimized post-harvest waste. Concurrently, the disruption of traditional intermediary supply chains via online platforms catalyzed a substantial leap in net profit margins for local farming households. This financial uplift intrinsically cascades into tangible improvements in community living standards, dietary fulfillment, and educational accessibility. Institutionally, local farmer collectives have metamorphosed from rudimentary groups into professionalized, data-centric rural enterprises, thereby securing enhanced bankability for future institutional credit scaling. Furthermore, the direct-to-consumer (D2C) transaction paradigm ensures affordable and hygienic agricultural commodities for urban buyers, solidifying public confidence in local food security. On a broader macroeconomic spectrum, this integrated framework sparked a circular economy that successfully absorbed the village youth into newly formed value chains—such as sustainable packaging, online administration, and logistics—thereby actively curbing rural-urban migration. Ultimately, this initiative yields a viable smart agropolitan blueprint for the Magetan Regency Government and validates the Tri Dharma commitment of Universitas Doktor Nugroho in translating scholarly research into pragmatic poverty-alleviation solutions.
subject: Sosial dan Ekonomi Pertanian
  topic: section
subject: Appropriate Technology
  topic: keywords
subject: Digital Marketing
  topic: keywords
subject: Integrated Agribusiness
  topic: keywords
subject: Circular Economy
  topic: keywords
subject: Rural Empowerment
  topic: keywords
creator: Suyanto Suyanto
creator: Danang Satrio Aji
rights: Copyright (c) 2024 Suyanto Suyanto, Danang Satrio Aji (Author) https://creativecommons.org/licenses/by/4.0
date: 2024-07-19
publication date: 2024-07-19
starting page: 46
ending page: 50

Implementasi Teknologi Tepat Guna Untuk Pengembangan Agroindustri Kreatif Dan Branding Produk Di Desa Gonggang
type: item
description: This empowerment program aims to establish rural economic sovereignty through the intervention of Appropriate Technology (AT) and branding strategies within the agro-industrial sector of Gonggang Village, Magetan Regency. The applied approach encompasses production machinery engineering to achieve operational efficiency, alongside brand identity development to elevate the products' aesthetic value. The implementation results demonstrate a significant escalation in household net income, driven by the curtailment of per-unit production costs and the adaptability of market selling prices. Institutionally, this intervention has catalyzed the revitalization of village agro-industrial organizations, fostering a more managerial and bankable business profile, while granting moral legitimacy for local products to compete equivalently in modern retail markets. On a macro level, this program not only provides strategic empirical data to update the agricultural socio-economic curriculum in higher education institutions but also presents an effective, low-cost prototype for poverty alleviation policies for the Magetan Regency Government. The synergy between mechanical technology and visual creativity has proven to be the primary catalyst for rural economic transformation.
subject: Sosial dan Ekonomi Pertanian
  topic: section
subject: Appropriate Technology
  topic: keywords
subject: Branding Strategy
  topic: keywords
subject: Village Agro-industry,
  topic: keywords
subject: Economic Empowerment
  topic: keywords
creator: Paramita Wisnuwardhani
creator: Junahriah
rights: Copyright (c) 2024 Paramita Wisnuwardhani, S.P., M.M., Junahriah (Author) https://creativecommons.org/licenses/by/4.0
date: 2024-07-20
publication date: 2024-07-20
starting page: 87
ending page: 91

Penguatan Kapasitas Kewirausahaan Petani Melalui Pengembangan Arribisnis Berkelanjutan Dan Digital Marketing di Desa Suratmajan
type: item
description: Strengthening farmers' entrepreneurial capacity is a strategic step in increasing the competitiveness and sustainability of agribusinesses at the rural level. Suratmajan Village boasts significant agricultural resource potential, but its management still faces various obstacles, such as low business innovation, limited understanding of sustainable agribusiness concepts, and minimal use of digital technology in product marketing. This results in suboptimal added value for agricultural products and limited market reach. This activity aims to increase farmers' entrepreneurial capacity through sustainable agribusiness development and the implementation of digital marketing strategies. The implementation method uses a participatory approach through training, hands-on practice, and ongoing mentoring. The product innovation based on local potential, business management, and the use of digital media as a promotional and marketing tool. The activity results indicate an increase in farmers' knowledge and skills in managing agribusinesses more efficiently, innovatively, and sustainably. Farmers are beginning to develop value-added products and utilize digital platforms to expand market reach. The implementation of digital marketing also contributes to increased product visibility and interaction with consumers. Thus, this program has had a positive impact in increasing farmers' entrepreneurial capacity, encouraging sustainable agribusiness development, and expanding market access through the use of digital technology in Suratmajan Village.
subject: Sosial dan Ekonomi Pertanian
  topic: section
subject: Entrepreneurship
  topic: keywords
subject: sustainable agribusiness
  topic: keywords
subject: digital marketing, farmers
  topic: keywords
subject: product innovation
  topic: keywords
subject: local economy
  topic: keywords
creator: Ade
creator: Winda Krisna Oktavia
rights: Copyright (c) 2023 Ade (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 12
ending page: 16

Penguatan Kapasitas Kewirausahaan Peternak Susu Melalui Diversifikasi Produk Olahan Berbasis Digital Pada Kelompok Tani Nedio Rahayu
type: item
description: Strengthening the entrepreneurial capacity of dairy farmers is a strategic step in increasing the added value of dairy commodities and improving community welfare. The main challenges faced by dairy farmers, particularly those in the Nedio Rahayu Farmers Group, are low diversification of dairy products, limited innovation, and minimal use of digital technology in marketing. This situation results in dairy products being predominantly produced in the form of raw materials with relatively low sales value. This activity aims to increase the entrepreneurial capacity of dairy farmers through digital-based diversification of dairy products. The implementation method uses a participatory approach through training, mentoring, and hands-on practice, covering product innovation development, business management strengthening, and digital marketing strategies. The materials provided cover dairy product processing techniques, packaging design, branding, and the use of social media as a promotional tool. The results of the activity demonstrated an increase in participants' knowledge and skills in processing dairy products into more varied and value-added products. Furthermore, participants were able to utilize digital platforms to expand their marketing reach. Product diversification and strengthening digital marketing strategies have been proven to increase business competitiveness and open up broader market opportunities. Thus, this program makes a positive contribution to increasing the entrepreneurial capacity of dairy farmers, encouraging product innovation, and strengthening the local economy based on sustainable agribusiness.
subject: Articles
  topic: section
subject: Entrepreneurship
  topic: keywords
subject: product diversification
  topic: keywords
subject: dairy processing
  topic: keywords
subject: digital marketing, agribusiness
  topic: keywords
creator: Suyanto
creator: Nurhaya Kusana
rights: Copyright (c) 2023 Suyanto Suyanto (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 8
ending page: 11

DISEMINASI INOVASI PRODUKSI DAN DIGITALISASI PEMASARAN UMKM BERBASIS TEKNOLOGI TEPAT GUNA DI DESA TANJUNGSEPREH
type: item
description: This empowerment program aims to elevate the scale of material welfare for the local artisan community in the Tanjungsepreh area through the intervention of Appropriate Technology (AT) and marketing digitalization. The substitution of manual labor methods with AT machinery has proven capable of drastically reducing physical fatigue while simultaneously multiplying the production capacity of goods. Concurrently, interventions in packaging design and the establishment of digital marketing channels (marketplaces) have expanded the distribution reach beyond the island with a more equitable economic value. The synergy between production efficiency and market expansion directly yields healthy cash liquidity for the residents' economy. On the institutional dimension, a digital sales track record and representative packaging have successfully elevated the professionalism profile of Micro, Small, and Medium Enterprises (MSMEs), thereby increasing their creditworthiness (bankability) before banking institutions to access the People's Business Credit (KUR). On a macro level, the success of this empowerment model provides strategic empirical contributions for updating teaching materials in higher education institutions and offers a science and technology-based blueprint for poverty alleviation for the local government.
subject: Sosial dan Ekonomi Pertanian
  topic: section
subject: Appropriate Technology
  topic: keywords
subject: Digital Marketing
  topic: keywords
subject: Economic Empowerment
  topic: keywords
creator: Fahmi Alamil Huda
creator: Fitra Nur Hamida
rights: Copyright (c) 2024 Fahmi Alamil Huda (Author) https://creativecommons.org/licenses/by/4.0
date: 2024-07-18
publication date: 2024-07-18
starting page: 82
ending page: 86