header

Sosial dan Ekonomi Pertanian

Vol. 3 No. 2 (2024): Agricultural Supply Chain Management, Children's Learning Assistance, and Social Cohesion Through Sports.

Implementasi Teknologi Tepat Guna Untuk Pengembangan Agroindustri Kreatif Dan Branding Produk Di Desa Gonggang

Submitted
June 21, 2026
Published
2024-07-20

Abstract

This empowerment program aims to establish rural economic sovereignty through the intervention of Appropriate Technology (AT) and branding strategies within the agro-industrial sector of Gonggang Village, Magetan Regency. The applied approach encompasses production machinery engineering to achieve operational efficiency, alongside brand identity development to elevate the products' aesthetic value. The implementation results demonstrate a significant escalation in household net income, driven by the curtailment of per-unit production costs and the adaptability of market selling prices. Institutionally, this intervention has catalyzed the revitalization of village agro-industrial organizations, fostering a more managerial and bankable business profile, while granting moral legitimacy for local products to compete equivalently in modern retail markets. On a macro level, this program not only provides strategic empirical data to update the agricultural socio-economic curriculum in higher education institutions but also presents an effective, low-cost prototype for poverty alleviation policies for the Magetan Regency Government. The synergy between mechanical technology and visual creativity has proven to be the primary catalyst for rural economic transformation.

References

  1. Aadya, A. (2025). An Empirical Study on the Impact of Packaging, Labeling, and Branding Strategies on Consumer Perception.. International Journal Of Scientific Research In Engineering And Management. https://doi.org/10.55041/ijsrem53245
  2. Baptista, I., & Schifferstein, H. (2023). Milk, mylk or drink: Do packaging cues affect consumers’ understanding of plant-based products?. Food Quality and Preference. https://doi.org/10.1016/j.foodqual.2023.104885
  3. Barnuevo, M., & Roma, G. (2023). Cultivating Consumer Choices: Exploring the Impact of Product Packaging Design on Purchasing Behavior in the Food Processing Industry of Metro Baguio (MBLISTTDA). International Journal For Multidisciplinary Research. https://doi.org/10.36948/ijfmr.2023.v05i05.6981
  4. Biondi, B., & Camanzi, L. (2020). Nutrition, hedonic or environmental? The effect of front-of-pack messages on consumers' perception and purchase intention of a novel food product with multiple attributes.. Food research international, 130, 108962. https://doi.org/10.1016/j.foodres.2019.108962
  5. Giri, A., & Chaulagai, T. (2024). Enhancing sustainable agriculture through innovative packaging: consumer preferences and willingness to pay in the Nepalese market. Cogent Food & Agriculture, 10. https://doi.org/10.1080/23311932.2024.2399793
  6. Hallez, L., Vansteenbeeck, H., Boen, F., & Smits, T. (2022). Persuasive packaging? The impact of packaging color and claims on young consumers' perceptions of product healthiness, sustainability and tastiness.. Appetite, 182, 106433. https://doi.org/10.1016/j.appet.2022.106433
  7. Hukker, S., Ph, R., N, N., D, D., S, S., & S, A. (2024). Branding and Labelling in Agribusiness: The Influence on Consumer Perception and Purchase Intentions. International Research Journal on Advanced Engineering and Management (IRJAEM). https://doi.org/10.47392/irjaem.2024.0427
  8. Just, D., & Goddard, J. (2022). Behavioral framing and consumer acceptance of new food technologies: Factors influencing consumer demand for active packaging. Agribusiness. https://doi.org/10.1002/agr.21778
  9. Nguyen, A., Parker, L., Brennan, L., & Lockrey, S. (2020). A consumer definition of eco-friendly packaging. Journal of Cleaner Production, 252, 119792. https://doi.org/10.1016/j.jclepro.2019.119792
  10. Ollitervo, V., Sipilä, J., & Terho, H. (2025). The Package Says More Than a Thousand Words: The Effect of Eco‐Labelling and Package Material on Consumer's Purchase Intentions. Journal of Consumer Behaviour. https://doi.org/10.1002/cb.2473
  11. Riswanto, A., Kim, S., Williady, A., Ha, Y., & Kim, H. (2025). How Visual Design in Dairy Packaging Affects Consumer Attention and Decision-Making. Dairy. https://doi.org/10.3390/dairy6010004
  12. Sá, A., Carmo, L., & Valencia, G. (2023). The influence of clean food labels on consumers' perception. Packaging Technology and Science, 36, 757 - 766. https://doi.org/10.1002/pts.2757
  13. Song, Z., Hu, M., Leng, M., & Zhu, S. (2024). Exploring the Effects of Low-Carbon Labels on Purchase Intentions for Green Agricultural Products. Sustainability. https://doi.org/10.3390/su16177313
  14. Sousa, M., Carvalho, F., & Pereira, R. (2020). Colour and shape of design elements of the packaging labels influence consumer expectations and hedonic judgments of specialty coffee. Food Quality and Preference, 83, 103902. https://doi.org/10.1016/j.foodqual.2020.103902
  15. Spada, E., De Cianni, R., Di Vita, G., & Mancuso, T. (2024). Balancing Freshness and Sustainability: Charting a Course for Meat Industry Innovation and Consumer Acceptance. Foods, 13. https://doi.org/10.3390/foods13071092
  16. Tang, H., Liang, J., Liu, J., Shen, M., & Liu, X. (2025). From Visibility to Trust: The Impact of Agricultural Product Packaging Images in Livestreaming on Consumer Perception and Repurchase Intention. J. Theor. Appl. Electron. Commer. Res., 20, 248. https://doi.org/10.3390/jtaer20030248
  17. Vasuki, M., Kadirvel, V., & Narayana, G. (2023). Smart packaging—An overview of concepts and applications in various food industries. Food Bioengineering. https://doi.org/10.1002/fbe2.12038
  18. Young, E., Mirosa, M., & Bremer, P. (2020). A Systematic Review of Consumer Perceptions of Smart Packaging Technologies for Food. , 4. https://doi.org/10.3389/fsufs.2020.00063

Downloads

Download data is not yet available.