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Sosial dan Ekonomi Pertanian

Vol. 2 No. 2 (2023): Strengthening Economic Institutions, Innovation in Primary Education Learning Media, and Improving Community Sports

Pendampingan Kewirausahaan Petani Berbasis Kelompok Tani Dalam Meningkatkan Daya Saing Produk Lokal Di Desa Gonggang

Submitted
June 28, 2026
Published
2026-07-02

Abstract

Farmer group-based farmer entrepreneurship mentoring is a strategic effort to increase business capacity and the competitiveness of local products at the rural level. Gonggang Village boasts significant agricultural potential, but farm management still faces various obstacles, such as low product innovation, weak business management, and limited marketing capabilities. The local products produced are not yet optimally competitive, resulting in relatively low added value. This activity aims to increase farmers' entrepreneurial capacity through farmer group-based mentoring in business development and increasing the competitiveness of local products. The implementation method uses a participatory approach through training, hands-on practice, and ongoing mentoring. The materials provided include strengthening entrepreneurship, developing products based on local potential, business management, product packaging, and marketing strategies. The activity results indicate an increase in farmers' knowledge and skills in managing their businesses in a more innovative and structured manner. Farmer groups are beginning to develop local products with added value, improve packaging quality, and implement more effective marketing strategies. Furthermore, farmer group-based mentoring can increase member collaboration and participation in joint business development. This program makes a positive contribution to strengthening farmers' entrepreneurial capacity, increasing the competitiveness of local products, and encouraging sustainable community economic development in Gonggang Village.

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