header

Sosial dan Ekonomi Pertanian

Vol. 4 No. 2 (2025): Agricultural Financing Performance, Local Content Innovation, and Development of Sports Tourism Potential.

Implementasi Sistem Pertanian Presisi Dan Digital Marketing Dalam Pengembangan Agribisnis Berbasis Komunitas Di Kraton

Submitted
June 28, 2026
Published
2025-07-22

Abstract

This empowerment program aims to improve the productivity and welfare of the community in Kraton through the application of precision agriculture systems and digital marketing strategies. The primary focus in the initial stage is to train farmers to operate modern agricultural technology devices. The integration of this technology into the farming management system is expected to increase efficiency, reduce operational costs, and measurably optimize both the quantity and quality of crop yields. In addition to innovation in the production sector (upstream), this initiative also targets the downstream sector by expanding the marketing reach of agricultural products through digital marketing. This strategic approach is projected to boost the added value and competitiveness of local commodities, enabling them to compete robustly in the modern market. Overall, this comprehensive intervention is designed to create an innovative, highly competitive community-based agribusiness ecosystem, which will ultimately lead to a sustainable escalation in community income and welfare

References

  1. Ambarwari, A., Widyawati, D., & Wahyudi, A. (2021). Sistem Pemantau Kondisi Lingkungan Pertanian Tanaman Pangan dengan NodeMCU ESP8266 dan Raspberry Pi Berbasis IoT. Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi). https://doi.org/10.29207/resti.v5i3.3037
  2. Anwarudin, O., Sumardjo, S., Satria, A., & Fatchiya, A. (2020). Process and Approach to Farmer Regeneration Through Multi-strategy in Indonesia. 73-85. https://doi.org/10.21082/jp3.v39n2.2020.p73-85
  3. Birner, R., Daum, T., & Pray, C. (2021). Who drives the digital revolution in agriculture? A review of supply‐side trends, players and challenges. Applied Economic Perspectives and Policy. https://doi.org/10.1002/aepp.13145
  4. Chinakidzwa, M., & Phiri, M. (2020). Exploring digital marketing resources, capabilities and market performance of small to medium agro-processors. A conceptual model. Journal of Business & Retail Management Research. https://doi.org/10.24052/jbrmr/v14is02/art-01
  5. Ciruela-Lorenzo, A. M., Del-Águila-Obra, A.-R., Padilla-Meléndez, A., & Plaza-Angulo, J. J. (2020). Digitalization of Agri-Cooperatives in the Smart Agriculture Context. Proposal of a Digital Diagnosis Tool. Sustainability. https://doi.org/10.3390/su12041325
  6. Drummond, C., O’Toole, T., & McGrath, H. (2020). Digital engagement strategies and tactics in social media marketing. European Journal of Marketing, 54, 1247-1280. https://doi.org/10.1108/ejm-02-2019-0183
  7. Dwivedi, Y. K., Ismagilova, E. R., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R., Rauschnabel, P., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2020). Setting the future of digital and social media marketing research: Perspectives and research propositions. Int. J. Inf. Manag., 59, 102168. https://doi.org/10.1016/j.ijinfomgt.2020.102168
  8. Fuentes-Peñailillo, F., Gutter, K., Vega, R., & Silva, G. C. (2024). Transformative Technologies in Digital Agriculture: Leveraging Internet of Things, Remote Sensing, and Artificial Intelligence for Smart Crop Management. J. Sens. Actuator Networks, 13, 39. https://doi.org/10.3390/jsan13040039
  9. Hadi, S., Hazmi, M., Wijaya, I., Akhmadi, A., & Wahyudi, M. I. (2021). Optimizing Optimalisasi Ketersediaan Produk-produk Pertanian Berbasis Organic Farming Menuju Gaya Hidup Sehat melalui Sistem Pertanian Terpadu. 94-105. https://doi.org/10.29244/agrokreatif.7.1.94-105
  10. Han, H.-S., Xiong, J., & Zhao, K. (2021). Digital inclusion in social media marketing adoption: the role of product suitability in the agriculture sector. Information Systems and e-Business Management, 20, 657 - 683. https://doi.org/10.1007/s10257-021-00522-7
  11. Hrynevych, O., Canto, M. B., & García, M. J. (2022). Tendencies of Precision Agriculture in Ukraine: Disruptive Smart Farming Tools as Cooperation Drivers. Agriculture. https://doi.org/10.3390/agriculture12050698
  12. Li, F., Larimo, J., & Leonidou, L. C. (2020). Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda. Journal of the Academy of Marketing Science, 49, 51 - 70. https://doi.org/10.1007/s11747-020-00733-3
  13. Mansoor, S., Iqbal, S., Popescu, S. M., Kim, S. L., Chung, Y. S., & Baek, J.-H. (2025). Integration of smart sensors and IOT in precision agriculture: trends, challenges and future prospectives. Frontiers in Plant Science, 16. https://doi.org/10.3389/fpls.2025.1587869
  14. Miller, T., Mikiciuk, G., Durlik, I., Mikiciuk, M., Łobodzińska, A., & Śnieg, M. (2025). The IoT and AI in Agriculture: The Time Is Now—A Systematic Review of Smart Sensing Technologies. Sensors (Basel, Switzerland), 25. https://doi.org/10.3390/s25123583
  15. Rachmawati, R. (2021). SMART FARMING 4.0 UNTUK MEWUJUDKAN PERTANIAN INDONESIA MAJU, MANDIRI, DAN MODERN. Forum penelitian Agro Ekonomi. https://doi.org/10.21082/fae.v38n2.2020.137-155
  16. Santoso, A., & Nasir, M. (2021). Pemetaan Lahan dan Komoditas Pertanian Berbasis Webgis di Kabupaten OKU Timur. 129-138. https://doi.org/10.36050/betrik.v12i2.320
  17. Siringoringo, D. Y., Sihombing, V., & Masrizal, M. (2021). SISTEM INFORMASI PENJUALAN DAN PERSEDIAAN PRODUK PERALATAN PERTANIAN BERBASIS WEB. Jurnal Teknik Informasi dan Komputer (Tekinkom). https://doi.org/10.37600/tekinkom.v4i1.232
  18. Soussi, A., Zero, E., Sacile, R., Trinchero, D., & Fossa, M. (2024). Smart Sensors and Smart Data for Precision Agriculture: A Review. Sensors (Basel, Switzerland), 24. https://doi.org/10.3390/s24082647

Downloads

Download data is not yet available.