Pemberdayaan Petani Melalui Implementasi Sistem Pertanian Cerdas (Smart Farming) Berbasis Sensor Dan Aplikasi Mobile Di Desa Suratmajan

Abstract

Designed as a strategic intervention to fortify rural economic resilience, this empowerment program orchestrates the integration of smart farming and digital agritourism to elevate the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Gonggang Village. The implementation of artificial intelligence-driven automated irrigation and fertilization has effectively eradicated capital waste, optimizing input costs to maximum efficiency. Concurrently, the penetration of digital commerce has successfully dismantled the monopolistic pricing practices of local middlemen. The synergy of these efficiencies results in widened profit margins that directly revitalize household cash flows, unlocking new avenues for savings and long-term investments. On an institutional level, this initiative catalyzes a structural transformation within local business entities, such as BUMDes, cultivating digital marketing literacy and precision agriculture standards. This commercially accountable portfolio significantly amplifies their creditworthiness (bankability), facilitating future access to large-scale banking credit for the expansion of new tourism facilities. Macro-economically, this integrated model establishes a natural laboratory that supplies higher education institutions with rare empirical data to contextualize and modernize their technology curricula. Furthermore, it presents a brilliant, cost-efficient public policy prototype for the Magetan Regency Government, proving that poverty alleviation and tourism development can be achieved without excessively burdening the regional budget.