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Sosial dan Ekonomi Pertanian

Vol. 4 No. 2 (2025): Agricultural Financing Performance, Local Content Innovation, and Development of Sports Tourism Potential.

Optimalisasi Produksi Dan Pemasaran Hasil Pertanian Melalui Teknologi Internet Of Things (Iot) di Desa Singolangu

Submitted
June 28, 2026
Published
2025-07-20

Abstract

The development of digital technology offers significant opportunities to increase productivity and efficiency in the agricultural sector, particularly through the application of Internet of Things (IoT) technology. Singolangu Village, an area with significant agricultural potential, still faces various obstacles in managing agricultural production and marketing. These challenges include a conventional agricultural system, limited monitoring of land conditions, low resource efficiency, and limited marketing of agricultural products using traditional methods. This activity aims to optimize agricultural production and marketing through the application of Internet of Things (IoT) technology in Singolangu Village. The results of the activity indicate that the application of IoT technology can improve farmers' ability to monitor land conditions and agricultural management more effectively and efficiently. The program also improves the community's digital marketing skills, enabling local agricultural products to become more widely known through social media and online platforms. The program's implementation has had a positive impact on increasing agricultural productivity, improving farm management efficiency, and strengthening the community's capacity to utilize digital technology. With the implementation of Internet of Things (IoT) technology, it is hoped that Singolangu Village will develop into a modern, productive, innovative, and sustainable agricultural area.

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