header

Articles

Vol 2 No 2 (2023): Penguatan Lembaga Ekonomi, Inovasi dalam Media Pembelajaran Pendidikan Dasar, dan Peningkatan Olahraga Masyarakat.

Penguatan Kapasitas Kewirausahaan Peternak Susu Melalui Diversifikasi Produk Olahan Berbasis Digital Pada Kelompok Tani Nedio Rahayu

Telah diserahkan
June 21, 2026
Diterbitkan
2026-07-02

Abstrak

Strengthening the entrepreneurial capacity of dairy farmers is a strategic step in increasing the added value of dairy commodities and improving community welfare. The main challenges faced by dairy farmers, particularly those in the Nedio Rahayu Farmers Group, are low diversification of dairy products, limited innovation, and minimal use of digital technology in marketing. This situation results in dairy products being predominantly produced in the form of raw materials with relatively low sales value.

This activity aims to increase the entrepreneurial capacity of dairy farmers through digital-based diversification of dairy products. The implementation method uses a participatory approach through training, mentoring, and hands-on practice, covering product innovation development, business management strengthening, and digital marketing strategies. The materials provided cover dairy product processing techniques, packaging design, branding, and the use of social media as a promotional tool.

The results of the activity demonstrated an increase in participants' knowledge and skills in processing dairy products into more varied and value-added products. Furthermore, participants were able to utilize digital platforms to expand their marketing reach. Product diversification and strengthening digital marketing strategies have been proven to increase business competitiveness and open up broader market opportunities.

Thus, this program makes a positive contribution to increasing the entrepreneurial capacity of dairy farmers, encouraging product innovation, and strengthening the local economy based on sustainable agribusiness.

Referensi

  1. Badan Pusat Statistik. (2023). Statistik peternakan dan kesehatan hewan Indonesia. https://www.bps.go.id
  2. Blankson, C., & Kalafatis, S. P. (2007). Congruence between positioning and brand advertising. Journal of Advertising Research, 47(1), 79–94. https://doi.org/10.2501/S0021849907070092
  3. Drucker, P. F. (1985). Innovation and entrepreneurship: Practice and principles. Harper & Row.
  4. Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2017). Entrepreneurship (10th ed.). McGraw-Hill Education.
  5. International Dairy Federation. (2020). The global standard for dairy production. https://fil-idf.org
  6. Kementerian Pertanian Republik Indonesia. (2022). Statistik peternakan dan kesehatan hewan. https://ditjenpkh.pertanian.go.id
  7. Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.
  8. Laudon, K. C., & Traver, C. G. (2021). E-commerce 2021: Business, technology, society (16th ed.). Pearson.
  9. OECD. (2021). Digital transformation of SMEs. https://www.oecd.org
  10. Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard Business Review, 86(1), 78–93.
  11. Rogers, E. M. (2003). Diffusion of innovations (5th ed.). Free Press.
  12. Suryana. (2014). Kewirausahaan: Kiat dan proses menuju sukses. Salemba Empat.
  13. Tambunan, T. (2019). UMKM di Indonesia: Perkembangan dan tantangan. Kencana.
  14. Tjiptono, F. (2015). Strategi pemasaran (4th ed.). Andi.
  15. World Bank. (2020). Enhancing agricultural productivity and digital transformation. https://www.worldbank.org

##plugins.themes.immersion.displayStats.downloads##

##plugins.themes.immersion.displayStats.noStats##