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Sosial dan Ekonomi Pertanian

Vol 2 No 2 (2023): Penguatan Lembaga Ekonomi, Inovasi dalam Media Pembelajaran Pendidikan Dasar, dan Peningkatan Olahraga Masyarakat.

Penguatan Kewirausahaan Melalui Optimalisasi Manajemen Usaha Dan Branding Produk Pada Umkm Di Desa Ronowijayan

Telah diserahkan
June 28, 2026
Diterbitkan
2026-07-02

Abstrak

Strengthening entrepreneurship among Micro, Small, and Medium Enterprises (MSMEs) is a crucial effort to increase the competitiveness and economic growth of rural communities. Ronowijayan Village boasts significant MSME potential, but still faces various obstacles, such as weak business management, suboptimal financial management, and a lack of understanding of product branding. These conditions mean that MSME products lack a strong identity and are less able to compete in an increasingly competitive market.

This activity aims to increase the entrepreneurial capacity of MSMEs by optimizing business management and strengthening product branding. The implementation method uses a participatory approach through training, hands-on practice, and ongoing mentoring. The materials provided cover business management, simple financial record keeping, business development strategies, packaging design, brand identity, and digital-based product marketing.

The results of the activity indicate an increase in the knowledge and skills of MSMEs in managing their businesses in a more structured and professional manner. Participants are beginning to be able to implement simple financial record keeping, develop business strategies, and develop more attractive product branding with a clear identity. Furthermore, the use of digital media as a promotional tool has had a positive impact on increasing the visibility and market reach of MSME products.

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