DISEMINASI INOVASI PRODUKSI DAN DIGITALISASI PEMASARAN UMKM BERBASIS TEKNOLOGI TEPAT GUNA DI DESA TANJUNGSEPREH

Abstrak

The empowerment program outlines a transformative approach to community development in Gulun Village by synthesizing Appropriate Technology (TTG) with digital marketing to establish a robust integrated agribusiness ecosystem. The deployment of mechanized instruments systematically eradicated operational inefficiencies and minimized post-harvest waste. Concurrently, the disruption of traditional intermediary supply chains via online platforms catalyzed a substantial leap in net profit margins for local farming households. This financial uplift intrinsically cascades into tangible improvements in community living standards, dietary fulfillment, and educational accessibility. Institutionally, local farmer collectives have metamorphosed from rudimentary groups into professionalized, data-centric rural enterprises, thereby securing enhanced bankability for future institutional credit scaling. Furthermore, the direct-to-consumer (D2C) transaction paradigm ensures affordable and hygienic agricultural commodities for urban buyers, solidifying public confidence in local   food security. On a broader macroeconomic spectrum, this integrated framework sparked a circular economy that successfully absorbed the village youth into newly formed value chains—such as sustainable packaging, online administration, and logistics—thereby actively curbing rural-urban migration. Ultimately, this initiative yields a viable smart agropolitan blueprint for the Magetan Regency Government and validates the Tri Dharma commitment of Universitas Doktor Nugroho in translating scholarly research into pragmatic poverty-alleviation solutions.